Member (Donor Centered) Recognition

Where does an organization start with member recognition?  It's easy - it is from the top of the organization down.  Everyone must be part of the recognition process.  "Giving thanks and recognition for a generous gift keeps us humble, civil and gracious" said Cecile W. Garrett of the assistant director at PBS's national office.  I couldn't have said it better.

A first step would have your Board examine themselves from the outside looking back in.  What do they look like in the eyes of current members and potential members?  How are are the activities of the Board allowing relationships with donors to grow?  This exercise will begin the process of understanding how the group is perceived by others.

Next, look at everyone on the Board/staff.  See if their actions are projecting concerns for members.  As decisions are made, what consideration is given to the members?  Look at your current communication process - from membership letters, thank you letters, website pages, does it reflect a professional and positive image of your organization?

With these two steps completed, your Group can then begin to make a member recognition program.   The program doesn't need to be enormous or lavish.  It does need to be consistent and managable for your organizaiton.

Here's a few suggestions:
Have a "freind of the year" recognition program - nominate a member that gave above and beyond in volunteerism and present them with a plaque and also have a plaque with their name on it along with prior year's awardees on it in a public place.

A lapel pin for those individual that give in excess of a certain dollar amount over so many years.  We all have annual membership levels. Why not create a level that recognizes those members that have given over a longer period of time.  Remember that these members have joined on - treat them well.

Vounteer breakfast, nothing elaborate, more like a continental breakfast. Hold it on a weekend so as many volunteers can attend.  Hand out fun prizes that recongize their contributions. 

New member package that is sent out upon someone becoming a new member.  Have several board members call the new member over the next couple of months to check in and make sure they are aware of what is going on in the organization.  This is a great time to thank them again for becoming a member.

Committee member name tags.  Sounds simple, yet it is very effective.  Have pre-printed name tags for the regular attendees.  It makes it easier to remember their names especially if the group meets infrequently. The members feel like they belong, and it's nice to refer to you by your name.

Once you have completed your process, discovered those aspects that the organization wishes to begin, eveyone needs to be involved in the program.   Your efforts will be rewarded 100 times over as you will be on the way to a thoughtful member recognition program.